“The whole idea of the flower flash is to give back, to give joy,” explains Lewis, who has created eye-popping arrangements for New York’s most revered cultural institutions (including MoMA, the Metropolitan Museum of Art, the New York Public Library, and the Whitney) as well as a who’s who of fashion and media brands (Vogue, HBO, and Netflix). “We live in a crazy world and we’re a little bit starved for joy—if we can have a feel-good moment, that’s really important right now.”
On October 23, his second installation will bloom outside Macy’s Herald Square. And in an engaging twist, the art is meant to be touched. Shoppers will be encouraged to pluck flowers to take home, part of an effort to spread love (and the #pinkpony hashtag) around the city.
“It’s a gift to New York—take a picture or take a blossom,” Lewis says, emphasizing that the temporary nature of his flashes is what makes them so powerful: “You go from this larger-than-life still life to a scattering of leaves on the ground—that’s the life it was meant to live. There’s a strange beauty in the disarray as well.”
Another Miller creation outside of a subway station in Brooklyn.
Irini Arakas GreenbaumThe florist estimates he’ll use between 6,000 and 7,000 stems in the fanciful creations, including plenty of pink roses and peonies. Those varietals also happen to be two of the starring notes in Ralph Lauren’s new Romance Pink Pony Edition fragrance. All profits from the scent, which served as an inspiration for Lewis’s floral designs, will go to the fund.
He notes that thanks to social media, photos of his installations will reach audiences far beyond New York, offering a much-needed reminder of the city’s magic. “Any attention we can bring our fair metropolis right now is really a good idea,” says Lewis. “We all need a little bit of a surprise these days, in a positive way. The whole country needs it, the whole world needs it.”
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October 01, 2020 at 09:56PM
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New York City's ‘Flower Flash’ Florist Designs a Display for Ralph Lauren - Architectural Digest
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